For College & Professional Athletes

Turn Your Game Into Lasting Wealth.

Your earnings are real — but they won't last forever. We help college and professional athletes convert today's income into franchise ownership that pays you long after the final buzzer.

Book a Free Strategy Call → See How It Works

Guided by former athletes who've been in your shoes

Get your free wealth-building game plan

A no-pressure conversation about building wealth that outlasts your playing career.

<2%

of NCAA athletes turn pro — the other 98% need a Plan A

$1B+

flowing to college athletes through NIL each year

3,000+

franchise brands across dozens of industries

100%

of our advising for athletes is free to you

Claim My No-Cost, No-Obligation Consultation With Scott Spencer Today

The Opportunity

NIL changed the game. What you do with it changes your future.

For the first time in history, college athletes can earn real money from their name, image, and likeness. But here's the truth every athlete should hear early: earnings from playing days rarely last a lifetime — and fewer than 2% of NCAA athletes ever go pro.

The athletes who win long-term are the ones who put their money to work while the checks are still coming in. Franchise ownership is one of the most proven ways to build durable, cash-flowing wealth — and your discipline, competitiveness, and brand give you an edge most first-time owners don't have.

✓Convert short-term NIL income into an asset that pays you for years
✓Own a business backed by proven systems, training, and support
✓Use your personal brand and network as built-in marketing power

<2%

of NCAA student-athletes go on to compete professionally. A pro contract is a dream — it shouldn't be the only plan. (NCAA)

$1B+

is now paid to college athletes through NIL deals every year, and the market keeps growing. (Opendorse)

Yours

The window to invest NIL earnings is now — while you're earning, marketable, and have time on your side.

Why Franchising Fits Athletes

You already have what it takes to own a business

The traits that made you successful in sport are the same ones that make franchise owners thrive. Franchising just hands you the playbook.

📋

A proven playbook

Franchises come with tested systems, operations manuals, and training — so you're not building from scratch. It's a game plan that's already won.

👕

A team behind you

Corporate support, mentors, and a network of fellow owners have your back — just like coaches and teammates did throughout your career.

⭐

Your brand is leverage

NIL gave you a following and a name people trust. That marketing power is an asset most first-time business owners would pay dearly for.

💰

Cash flow, not hype

A well-chosen franchise can generate income month after month — turning a season of NIL earnings into a stream that lasts for years.

💪

Discipline pays off

Early mornings, accountability, executing under pressure — the habits that made you an athlete are exactly what ownership rewards.

🥇

Build a real Plan A

Whether or not you go pro, you'll graduate with an asset and owner-level experience — a head start on life after sport.

Beyond Burgers & Fries

Franchising is bigger than you think

When most people hear "franchise," they picture fast food. But franchising spans dozens of industries — from home services to wellness to youth sports. Chances are, there's one that fits exactly who you are.

🏠

Home Services

HVAC, plumbing & electrical

🌳

Landscaping & Lawn

Outdoor & lawn care

🎨

Painting

Residential & commercial

💪

Fitness & Gyms

Studios & personal training

🧘

Health & Wellness

Spas, recovery & IV therapy

🧠

Mental Health

Counseling & therapy centers

⚽

Youth Sports

Kids' athletic programs

📚

Education & Tutoring

Learning & enrichment centers

🐾

Pet Services

Grooming, boarding & care

💇

Beauty & Grooming

Salons & barbershops

🧼

Cleaning Services

Home & commercial

🚗

Automotive

Repair, detailing & care

🔧

Restoration & Repair

Damage restoration

👵

Senior Care

In-home & assisted care

🛍️

Retail

Specialty stores & services

🍔

Food & Beverage

Yes — this too, just one of many

…and 3,000+ brands across dozens more. We'll help you find the ones that fit your personality, budget, and goals.

Proof It Works

Athletes are turning their paydays into generational wealth

The biggest names in sports didn't just cash a check — they turned their earnings into businesses that pay them, their families, and their future for decades. Your NIL money can do the very same thing.

A Ben & Jerry's scoop shop — the kind of franchise Seth Trimble now owns

★ Featured Story · NIL in Action

Seth Trimble turned his NIL into a Ben & Jerry's

"I've always wanted to be more than a basketball player. The idea of entrepreneurship has always been in my head."

The University of North Carolina guard used his NIL earnings to become one of the youngest Ben & Jerry's franchise owners ever — opening a scoop shop on Franklin Street in Chapel Hill while still playing college basketball. Exactly the kind of move we help athletes make.

Read Seth's story →

Storefront photo via Wikimedia Commons (CC BY-SA)

Shaquille O'Neal

NBA Legend → Franchise Mogul

At one point owned around 155 Five Guys locations, plus stakes in Auntie Anne's, Krispy Kreme and Papa John's — building a business empire widely reported to rival his on-court earnings.

As reported by Entrepreneur ↗

Photo: Steve Lipofsky / Wikimedia Commons (CC BY-SA 3.0)

Junior Bridgeman

NBA Sixth Man → Billionaire

After a solid NBA career, he built a $600M+ empire on Wendy's and Chili's franchises — becoming one of the greatest business success stories in all of sports.

As reported by Forbes ↗

Photo via Wikimedia Commons

Drew Brees

Super Bowl Champ → Owner

The NFL quarterback has invested in Jimmy John's, Wingstop and Walk-On's franchises — turning his playing-career earnings into lasting, income-producing business ownership.

As reported by Athlete Franchisees ↗

Photo via Wikimedia Commons

Financing Made Simple

You don't need it all in cash to get started

One of the most common questions we hear is, "How do I actually pay for it?" For many athletes, the answer is SBA financing — which can let you step into business ownership with as little as 10% down.

The U.S. Small Business Administration (SBA) was created for exactly this reason: to help everyday people become business owners, even without the deep collateral or long credit history that traditional lenders usually require. It's one of the most powerful tools out there for first-time owners.

And you won't navigate it alone — we connect you directly with experienced SBA lenders who specialize in franchise financing, so you understand your options and your numbers before you ever commit a dollar.

Explore Your Financing Options →

10%down

is often all it takes to get into an SBA-backed franchise loan.

✓SBA-backed loans built for first-time business owners
✓Designed to help you even without heavy collateral
✓We connect you directly with specialized SBA lenders
✓Know your options and your numbers before you commit

Actual loan terms, down-payment requirements, and approval are set by individual lenders based on your qualifications.

Your Advisors

Guided by people who've lived the athlete's journey

We're franchise advisors on a mission to help college and professional athletes build wealth that lasts beyond the game.

Scott Spencer

Adviser & Former D1 Athlete

A Division I high-major basketball player, Scott knows firsthand how quickly an athletic career can move — and end. He's deeply passionate about helping athletes think beyond the final season, using the discipline and drive they built in sport to create lasting financial freedom through business ownership.

Division I BasketballAthlete MentorshipFranchise Matching

Erin Gilliam

M&A & Franchise Adviser

Erin partners with athletes to turn NIL earnings into smart, income-producing investments. With a focus on education first, Erin helps prospects understand their options, weigh the numbers honestly, and choose a path that fits their goals — never a hard sell, always a plan built around the athlete.

Franchise ConsultingWealth PlanningNIL Strategy

Questions, Answered

What athletes ask us first

Do I have to be earning a lot of NIL money to start? +

No — and that's one of the great things about franchising. There's a wide variety of investment ranges and levels, with real opportunities starting as low as around $50,000. Our goal is to help you identify a starting investment level you're comfortable with, and to connect you with financing solutions if you want to reach further. In fact, SBA financing can get you into business ownership with as little as 10% down — more on that below.

Isn't franchising risky? +

Every investment carries risk, and we'll never pretend otherwise. What franchising offers is a proven system, training, and support that many independent startups lack. We help you research, review the numbers, and speak with existing owners so you can make an informed decision — not an impulsive one.

How do you get paid? +

Here's the best part: building your custom list of franchise brands and guiding you through selecting the one that best fits your entrepreneurial personality and criteria is completely free — no cost, no obligation to you, ever. Here's why it works: because we invest real, quality time up front getting to know who you are and what makes a great business fit for you, the franchisors are more than happy to pay us a referral fee when we introduce them to high-quality candidates. So the whole process is set up so you get expert guidance at zero cost — there's literally no fee or obligation on your end.

Can I do this while I'm still competing? +

Absolutely — and it's one of the biggest reasons franchising fits athletes so well. Our inventory includes plenty of semi-absentee models, but also fully absentee ones: you own the business and hire a full-time general manager to handle day-to-day operations, so you're free to focus on your sport (and your studies, if you're in school). Some franchise brands will even run the business for you through a managed, turnkey program. We'll match you to a model that fits your schedule, your eligibility considerations, and exactly how hands-on — or hands-off — you want to be.

What if I don't know anything about business? +

Honestly, that's the beauty of franchising. A franchise is a business in a box — a proven system that's already been figured out for you. Think of it in athletic terms: you're handed a playbook and you run the plays. You don't have to invent the plays or design the system — you just execute what's already proven to work. That's what makes it so powerful: you're 100% the owner, in business for yourself, but never by yourself. And we're right there with you the whole way, explaining everything in plain language and never rushing you.

Get Started

Get your fully customized franchise list

Take just two quick steps and we'll build a personalized list of franchise brands matched to your specific criteria and entrepreneurial personality — then present your options so you can see exactly what fits you.

💯 Our guidance is 100% free to you — we're paid by the franchise brands only when there's a great fit, so our only job is finding the right one for you.

🔥 Ready to go? Just two quick, painless steps and you're on your way to your custom franchise list:

Take the Entrepreneurial Assessment

This quick assessment (powered by Zorakle) reveals your entrepreneurial personality. It's remarkably accurate — and you and Scott both get your results right away. Takes about 10 minutes.

Start the Assessment →

Rank the industries you're into

Tell us how interested you are in each industry so Scott can focus your matches on the spaces you're genuinely excited about. It's quick — and it's right here on this page.

Rank My Industries →

🎯

That's it — then we take it from here

Once you've completed both steps, we'll generate your fully customized list of franchise matches and present your options with you, one-on-one. Want to lock in your review now?

Book Your Review With Scott →

Not ready to dive in just yet?

Prefer to get your questions answered first? Share a few details and Scott will reach out →

✓

You're on the roster!

Thanks for reaching out. Erin or Scott will be in touch within one business day to set up your free strategy call.

Want more info first?

Not ready to dive in? Share a few details and Scott will reach out to answer your questions — no cost, no obligation.

First name *

Last name *

Email *

Phone *

School / Team

Sport

Status

Estimated annual NIL earnings

What are you most interested in?

Anything you'd like us to know? (optional)

By submitting, you agree to be contacted by Game to Wealth. We respect your privacy and never sell your information.

Step 2 · Rank Your Industries

Which industries excite you most?

For each industry below, pick the option that fits you best. This tells Scott exactly where to focus — so the franchises he presents are ones you'd actually be excited to own.

✓

You're on your way! 🎉

Great work — you've just taken a real step toward building wealth that lasts long after the final buzzer. Scott now has everything he needs to build your custom list of franchise matches.

Last step: book a time with Scott to go over your personalized list together.

Book Your Time With Scott →